Environmental Graphics & Brand Experience

Philips has an office in Discover Square, a 16-block life science and innovation district in Rochester, Minnesota, steps from the Mayo Clinic campus. The space is used to collaborate with Mayo Clinic, and its proximity supports innovation across Philips’ imaging portfolio.

I art directed the environmental graphics, using them to express the Philips brand and shape how people experience the space. The experience begins in the hallway outside, where a two-way lenticular display shows the first imaging machine Philips ever made from one direction and an imagined future of imaging from the other. Inside, blue acts as an envelope that draws visitors in, and other colors then mark distinct areas. Rooms are named after the founding figures of Philips, with quotes from those same individuals on the walls throughout.